The essence of branding is to create distinction on at least three levels. The first level of distinction is differentiation from fake/newbies in the market. The second level of distinction is differentiation from peers or other companies in the same categories. The third level of distinction is differentiation by market classification. Some firms will […]
The promise of a brand There are three types of promises: Problem Solving Promise: You must be able to solve a problem as a brand. Your Brand must solve a specific problem. For example, our pain killer can stop pain fast – within 30 minutes. You must make sure that you deliver this promise to
Get Sleep and exercise; your physical body needs this. Learn something new; your brain needs this
Habits for Success Read More »
Trade your time diligently. Focus on Growth or Income Producing activities
Wasting Vs Investing Time Read More »
Characteristics of a SMART person includes being prudent with spending, taking care of you health and sleeping well.
Good traits to follow in Business Read More »
